The intriguing psychology of lead nurturing campaigns

You’ll get a “Yes, I’ll buy your product” much faster if you integrate these two simple psychological principles within your email marketing.

The Mere-Exposure effect

This is a psychological phenomenon by which people will favor something that’s familiar to them over something unknown. You can use it to increase the likability towards certain products. So the more often someone sees your product the more pleasing and likeable they’ll find that product.

The law of reciprocity

This principle describes the tendency of human nature to want to offer something when something is received. You feel obliged to do something in return because something was done for you. Give value, make your customers feel special and you’ll receive more.
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