Die Kunst im E-Mail-Marketing liegt nicht darin, überhaupt E-Mails zu verschicken, sondern darin, gute E-Mails zu entwickeln, passend für das jeweilige Kundensegment. Die Herausforderung für die meisten Onlineshops ist weniger eine technische, als viel mehr eine strategische und! inhaltliche. Wenn…
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Choose Success – Choose Minimalism
There are a few different ways to look at the Concept Of Minimalism for your ecommerce business. But first things first: Minimalism is not nor should it ever become a goal in itself, but merely a tool in pursuit of…
The Ecommerce Scorecard
The Ecommerce Scorecard is a simple way to evaluate the strength and weaknesses of your online brand. Looking at your business from seven important perspectives forces you to focus on the measures that are most critical. But… there is no…
What makes a successful ecommerce brand?
Our world is changing and it’s changing fast. In the last 10 years we created a culture with more information than in all of human history before. A culture where it’s hard to escape the 24/7 social media rush hour.…
How to improve your focus?
Maybe you’re familiar with this… starting a new task and suddenly you‘re stuck in mind wandering. The unintentional, spontaneous wandering of your thoughts. The result? Nothing gets done, it takes double or the triple amount of time as it should.…
How to solve your biggest ecommerce problem?
These are some of the common challenges faced by ecommerce businesses of all sizes and you’re probably familiar with most of them: Branding & brand identity, competition and positioning, email marketing, pricing, trust, generating traffic, capturing qualified leads, emotional connection…
Here are the BEST books to read!
“Books are what you step on to take you to a higher shelf. The higher your stack of books, the higher the shelf you can reach. Want to reach higher? Stack some more books under your feet! Reading is what…
I clean my car with Coca Cola
I clean my car with Coca Cola. It works perfectly well. I use it both for the outside as for the inside of my car. The coke doesn’t even stick to the leader. Don’t try this with normal coke. Not…