There are tons of strategies to build your email list for your online store.
Once you’ve build a solid email list you will have a solid source of traffic and income.
Now, collecting email addresses is simple. But you have to pay attention to how you collect email addresses.
The way you trigger your customers to sign up for your list is absolutely crucial, because the type of trigger decides what kind of customers you’ll get.
Use the wrong trigger, you’ll get the wrong customers.
You can lure with bargains and discounts, or with your vision, mission or values.
My approach for my customers is: Always give value first!
Why?
Values are an ingenious filter because they connect people. Values serve both you and your customer. With values you differentiate yourself from the competition and it’ll create the desired image for your target group.
If you communicate the value for the customer then you no longer have to negotiate the price
