Changing your strategy = Changing your results
You’ve probably heard Albert Einstein’s famous quote: “Insanity is doing the same thing over and over again and expecting different results.”
So, if you want different results, you have to try different approaches, right?
The things you did yesterday have brought you to the life you have today. If you want something different, you have to do something different today to create a different life tomorrow. There’s just no other way to get there.
What kind of results are you looking for in your ecommerce biz?
Let’s talk about email marketing.
It’s my favorite marketing channel to create better results fast. For online stores it’s still the most profitable channel that exists on this planet.
But to get the most out of it, it must be done right.
The following five components are your Must-Haves for your email marketing strategy:
1) An optin that converts
Building a list by simply collecting email addresses is just not going to work. Having a list with high quality contacts is essential to creating effective email marketing campaigns that’ll show a good return on investment.
2) Use popups
Even when popups have a bad rap because marketers just overused them, they are extremely effective when implemented properly. You can use them to build your list, to engage existing customers, for promotions or to conduct a survey.
3) Campaigns
You can use campaigns for special promotions or weekly newsletters. They’re quick to create, simple to test and a true money-maker.
4 ) Automations
This is the fun part! These so called trigger-based emails – based on the user behavior – and they are sent out automatically. They are designed to initiate and nurture the relationship with your customers over the course of their lifecycle.
4) Personalization
Personalizing your emails simply means, stand out against your competition.
5) Segmentation
By segmenting your email campaigns they become much more targeted to your audience. It’s like having a one-on-one conversation with your customers.
There are so many reasons to fall in love with your email marketing,
If you need some ideas or inspiration, then email me at diana@minimalism.business or shoot me a message on Facebook Messenger.
