Email marketing can do wonders to promote your online store and generate sales.
There are 4 things you need to get startedThe right email service provider
My favorites? Klaviyo and Omnisend.
Why? Because they’re specialized and designed for ecommerce. They help you increase sales, not your workload.
If you want to grow your online store with a personalized communication, then you choose the best you can have.
Knowing your customers
Now this is THE most difficult part of marketing. Knowing and understanding your customer is crucial for building brand loyalty and repeat business.
Seth Godin said it this way: “People do not buy goods and services. They buy relationships, stories and magic.”
Steve Jobs: “Customer satisfaction is worthless. Customer loyalty is priceless.”
Get to know your customers, pick up the phone and chat with them. Find out their pains & frustrations, their fears, goals & desires.
Do The Mom Test
I think you’ll like the book. Klick here.
Your creative brain
It weighs just under 3 pounds, but it’s your most powerful asset.
It’s the source where your marvelous ideas come from.
Keep it fit, challenge it and honor it.
Now, this is important: Your online store is super unique and your customers are widely different from others. No two ecommerce businesses are the same. What works for one business doesn’t have to work for your biz.
No matter who you meet or what they’ll tell you… There’s NO true blueprint, NO silver bullet for your email marketing strategy. You’ve gotta find out what works best for you and your online store.