SUCCESS the right way!
At the end of the day sales count, right?
But to grow your online store you need to focus on PROFIT because it serves as the fuel for your company. Growth is about creating profits, not sales or revenue.
Sales is just a sexy word in business.
Ever heard of this common joke?
“We lose money on every sale, but we’ll make it up on volume.”
Well, that’s not gonna work. But that’s also the reality for many online store owners trying to grow their biz.
You’ve gotta shift your aim from revenue growth into profit growth.
In his book “Profit First” Mike Michalowicz flips the equation, giving profit the focus it deserves.
Check any business book… you’ll find that your profit is whatever’s leftover after you subtract your expenses from your revenue. Sales – Expenses = Profit
By flipping the equation, Sales – Profit = Expenses, Profit is getting the focus it deserves.
Create your path to profit by using the right metric for your online marketing.
Read part 1 HERE – Your ecommerce email marketing goals
Read part 3 HERE – Ingredients ALL emails need
