SUCCESS the right way!
Goal setting is a powerful tool, but let’s not over-complicate this.
Your email marketing goal is … using automation to create a personalized experience for a defined customer segment, to …
– Increase customer engagement
– Raise loyalty
– Maintain relationships with your clients
… so you can maximize your ROI.
That’s it. No more, no less.
Now, success is hard because we overcomplicate. We tend to overthink our strategy and sooner or later we’ll get stuck. Don’t do that. Stop losing sleep in search of the magic bullet. There’s none.
Every single tactic you’ll use pays into one of the above mentioned goals.
Need more subscribers? Focus on increasing your customer engagement.
Same with your open rates, click rates, conversion rates, bounce rates.
Need more repeat customers? Raise loyalty.
Want more sales? Focus on maintaining relationships with your customers.
Read part 2 HERE – The most important metric for growth
Read part 3 HERE – Ingredients ALL emails need