People need to click the links in your email to end up in your online store, right?
So, improving your email click-through rate is crucial if you want to boost conversions and grow your bottom line.
Here’s what you can do to increase click-through rates to get better results:
– Your email must have one goal. Not two, not three, not ten. Just ONE.
– Give people a good reason to click in your email. The best way to do this? Give value.
– Have a clear objective within each email. Too many call to actions will leave your readers confused. Just include the same link multiple times.
– Personalize by segmenting your database. The one-size-fits-all approach never works.
– Use psychological principles like curiosity, social proof, urgency, fomo and consistency to reach the hearts and minds of your customers.
