This is how you transform your welcome sequence into a profit powerhouse… and it’s the easiest funnel to implement in less than one day. Your welcome email is the most important sequence to start building a relationship with future customers.…
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How Parkinson’s Law will help you write your email content faster
To get something done requires far less time than you think. Sounds weird, doesn’t it? If you want to increase your productivity a little bit, simply use Parkinson’s Law. It states: The amount of work expands to fill the time…
How to setup your email marketing calendar the easy way
It’s easy to get stuck on the email content hamster wheel. But when you plan the year ahead it will definitely give you more structure in your days. Also it will also help you avoid overloading your subscribers with needless…
Why focusing on email open rates is a mistake
Not all things you measure really matter. If you have high open rates it doesn’t mean the email was read or engaging, right? Vanity metrics don’t help you determine the effectiveness of your emails. They’re super nice to look at,…
The 5 most important email automations for your online store that’ll boost your revenue
Welcome email A welcome email sequence is a group of emails celebrating your subscribers when they just opt into your email list. Cart abandonment email These are automated follow-up emails sent to those who have added products to their cart,…
The Dopamine Effect. The miracle ingredient for your email marketing
Give a great rush of dopamine and you’ll create loyal customers. A dopamine crash course. Dopamine is one of the “feel good” chemicals in our brain. When dopamine is released in large amounts, it creates feelings of pleasure and reward,…