Welcome email A welcome email sequence is a group of emails celebrating your subscribers when they just opt into your email list. Cart abandonment email These are automated follow-up emails sent to those who have added products to their cart,…
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The Dopamine Effect. The miracle ingredient for your email marketing
Give a great rush of dopamine and you’ll create loyal customers. A dopamine crash course. Dopamine is one of the “feel good” chemicals in our brain. When dopamine is released in large amounts, it creates feelings of pleasure and reward,…
How to improve your email click-through rate
People need to click the links in your email to end up in your online store, right? So, improving your email click-through rate is crucial if you want to boost conversions and grow your bottom line. Here’s what you can…
This is how you make money from your email list
You don’t need to build a huge email list before you start to see returns. Because it’s not about the size of the list… It doesn’t matter how much of something you have, what matters is the quality of what…
How to make your opt-ins irresistible that attract ideal customers who are dying to do business with you
If you’re serious about list building you have to put in some work to find an incentive, a so-called lead magnet, for your visitors to hit the sign-up button. These are the three elements of an irresistible opt-in: 1) Your…
How to build your email list
There are tons of strategies to build your email list for your online store. Once you’ve build a solid email list you will have a solid source of traffic and income. Now, collecting email addresses is simple. But you have…
Success the right way! Ingredients ALL emails need (Part 3)
SUCCESS the right way! We could talk hours and hours about what you should, could and must write into your awesome emails before you hit send. The art of mail marketing is not in just sending mails, but in developing…
Success the right way! The most important metric for growth (Part 2)
SUCCESS the right way! At the end of the day sales count, right? But to grow your online store you need to focus on PROFIT because it serves as the fuel for your company. Growth is about creating profits, not…
Success the right way! Your ecommerce email marketing goals (Part 1)
SUCCESS the right way! Goal setting is a powerful tool, but let’s not over-complicate this. Your email marketing goal is … using automation to create a personalized experience for a defined customer segment, to … – Increase customer engagement– Raise…
Essential elements for your email marketing strategy
SUCCESS the right way! Email marketing can do wonders to promote your online store and generate sales. When your email marketing strategy is missing essential elements… you don’t have the focus, the efficiency or the stability that you could. The…