If you’ve got leaks at the top of your conversion funnel it almost always means you’re not targeting the right people and probably your message isn’t relevant. But if you have leaks at the bottom of your conversion funnel, you’ve…
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Want a profit boost? Focus on customers that are already there
There can be so many reasons why customers are not returning back to your online store. In fact 80% to 90% will never come back. If you don’t retain your past customers, you need to constantly fight for new ones.…
Become more efficient: Segment your audience!
There’s no easier way to increase your email marketing efforts than with segmentation. 1) It’ll help you save time and money. 2) It allows you to learn about your customers. 3) You’ll gain a better understanding of your customer’s needs…
The intriguing psychology of lead nurturing campaigns
You’ll get a “Yes, I’ll buy your product” much faster if you integrate these two psychological principles within your email marketing. The Mere-Exposure effect This is a psychological phenomenon by which people will favor something that’s familiar to them over…
Hello? Check Your Inbox!
This is how you transform your welcome sequence into a profit powerhouse… and it’s the easiest funnel to implement in less than one day. Your welcome email is the most important sequence to start building a relationship with future customers.…
How Parkinson’s Law will help you write your email content faster
To get something done requires far less time than you think. Sounds weird, doesn’t it? If you want to increase your productivity a little bit, simply use Parkinson’s Law. It states: The amount of work expands to fill the time…