It’s amazing that so many online store owners have a challenge finding the right needle movers to scale their business to the next level. The internet is full of advice and promises to 2x, 4x or 10x your revenue and…
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Align your strategy to your business stage!
If you’re an online store owner you’d probably like it if I had a pretty powerful method for you… To get more sales? A better conversion rate? More loyal customers and repeat purchases? Wouldn’t you? I imagine you’re nodding your…
How To Reduce The Complexity In Your Ecommerce Biz
Ask any successful ecommerce entrepreneur what has been the #1 KEY to speed up their success, and they’ll almost definitely tell you the same thing: Reduce the complexity! You probably know that… But where do you start? …
How to repair your biggest conversion funnel leak?
If you’ve got leaks at the top of your conversion funnel it almost always means you’re not targeting the right people and probably your message isn’t relevant. But if you have leaks at the bottom of your conversion funnel, you’ve…
Want a profit boost? Focus on customers that are already there
There can be so many reasons why customers are not returning back to your online store. In fact 80% to 90% will never come back. If you don’t retain your past customers, you need to constantly fight for new ones.…
Become more efficient: Segment your audience!
There’s no easier way to increase your email marketing efforts than with segmentation. 1) It’ll help you save time and money. 2) It allows you to learn about your customers. 3) You’ll gain a better understanding of your customer’s needs…
The intriguing psychology of lead nurturing campaigns
You’ll get a “Yes, I’ll buy your product” much faster if you integrate these two psychological principles within your email marketing. The Mere-Exposure effect This is a psychological phenomenon by which people will favor something that’s familiar to them over…
Hello? Check Your Inbox!
This is how you transform your welcome sequence into a profit powerhouse… and it’s the easiest funnel to implement in less than one day. Your welcome email is the most important sequence to start building a relationship with future customers.…
How Parkinson’s Law will help you write your email content faster
To get something done requires far less time than you think. Sounds weird, doesn’t it? If you want to increase your productivity a little bit, simply use Parkinson’s Law. It states: The amount of work expands to fill the time…
How to setup your email marketing calendar the easy way
It’s easy to get stuck on the email content hamster wheel. But when you plan the year ahead it will definitely give you more structure in your days. Also it will also help you avoid overloading your subscribers with needless…